
Just hours before Google announced a $1.6 billion acquisition of YouTube on Monday, both companies separately revealed agreements with major music labels for offering music videos on their respective sites. The deals, especially those between YouTube and the record companies, take on new significance since the acquisition, says one leading industry analyst.
That's because without Google, YouTube would have likely faced a potentially impossible task in negotiating similar deals with all of the major content producers, said Josh Bernoff, an analyst with Forrester Research.
Interesting times. I think YouTube have been saved by Google. Without them they would surely have ended up bust. Now the skys the limit. Where is my video camera?
Google has the brand name (tho Youtube is also a brand of power), a ton of dark fiber, and a business model in place for selling videos.
Google is set to be the 800lb gorilla of legal video distribution and will obsolete many competitors in the process. At the moment, I think this is a good thing.
What is puzzling is how so many media companies suddenly wised up at the same time. They have to know something we don't.
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